606 takes

Honda Commercial

There are no computer graphics or digital tricks in this 2 minute commercial. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.

The film cost six million dollars and took three months to complete including full engineering of the sequence. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewing's".

There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

I thought this was pretty neat. See for yourself.

Dragon